To pronounce “Automata”, you might say:
- aw-tom–uh–tuh but
sounds more like “auto” and “mata“.
The word “automata” is the plural of “automaton”. An automaton is an automatic thing as in automation.
- Latin, self-operating machine, from Greek, from neuter of autómatos, self-acting; see automatic
- 1611, from L. automaton, from Gk. automaton, neut. of autómatos “self-acting,” from autos “self” + matos “thinking, animated.”
- 1605-1615, from L: automatic device from Gk, n. use of neut. of autómatos spontaneous, acting without human agency, equiv. to auto- + -matos, adj. deriv. from base of memonénai to intend, ménos might, force
Automata act autonomously with thought, intention, and effect.
Automata, Inc. builds systems that act with thought, intent, and effect; that know and learn.
 The American Heritage Dictionary of the English Language, Houghton Mifflin Company
 Online Etymology Dictionary, Douglas Harper
 Random House Unabridged Dictionary, Random House, Inc.